Your selections:
Pseudohomophones as brand names: Prioritising the emotionally interesting homophone
- Ilicic, Jasmina, Baxter, Stacey, Kulczynski, Alicia
You see froot, you think fruit: examining the effectiveness of pseudohomophone priming
- Baxter, Stacey, Ilicic, Jasmina, Kulczynski, Alicia
- Baxter, Stacey, Lowrey, Tina M.
Phonetic symbolism and children's brand name preferences
- Baxter, Stacey, Lowrey, Tina
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